Magento to Shopify SEO Migration
Protect rankings and traffic during your replatforming.
Replatforming Without SEO Migration Risks Rankings
Most ranking drops come from broken URLs, missing redirects, and metadata loss.
Broken Links & 404s
Unmapped product/category URLs waste link equity and harm UX
Lost Metadata
Titles and descriptions often don’t carry over or render differently
Schema Gaps
Product and Article JSON‑LD missing or invalid post‑launch
Indexation Drift
No sitemap strategy and robots rules cause coverage issues
A Proven SEO Migration Playbook
Inventory → Mapping → Metadata → Schema → Sitemaps → Launch monitoring.
Comprehensive URL Mapping
One‑to‑one 301 redirects with normalization (case, slash, .html, params)
Metadata Transfer
Titles/descriptions exported, cleaned, and validated in the Shopify theme
Structured Data
Product, BreadcrumbList, and Article schema implemented via JSON‑LD
Sitemaps & GSC
New XML sitemaps, Search Console submissions, coverage monitoring
SEO Migration Process
SEO Audit & Inventory
Export URLs, identify top landing pages, benchmark ranks/traffic
Mapping & Metadata
Build 301 map, prepare titles/descriptions for Shopify
Schema & Canonicals
Implement product/article JSON‑LD, review canonicals/robots
Sitemaps & QA
Generate sitemaps, validate on staging, fix issues
Launch & Monitor
Delta sync, DNS cutover, monitor 404s, indexation, and ranks