Magento, Odoo, and Commerce Integration Consulting for Production E-commerce Teams

Founder-led Magento, Odoo, and commerce integration consulting. Magendoo helps e-commerce teams fix the parts that break in production: slow Magento pages, fragile ERP/PIM integrations, messy Odoo rollouts, unreliable imports, and release processes that fail under pressure.

AI-assisted delivery Magento + Odoo + Go Monitoring + incident response
Trusted by
eMAG Nestlé JTI Warner Music
Florinel Chis - Magento Expert

About Florinel Chis

I'm Florinel Chis, your trusted partner for enterprise e-commerce solutions. With over two decades of experience and deep expertise in both Magento 2/Adobe Commerce and modern Golang microservices, I help businesses build scalable, high-performance online stores that drive revenue growth.

Magendoo is a founder-led technical consultancy for Magento, Adobe Commerce, Odoo, and Go integration work. The focus is the parts of e-commerce that fail under load or after launch: caching that drifts, ERP integrations that retry incorrectly, migrations that go silently wrong at cutover, and release processes that work in dev and break in production.

As former Executive Director of ARMO (Romanian E-Commerce Association), I've shaped industry standards and advocated for digital commerce growth at both national and EU levels. Today, I leverage this experience to help businesses navigate the complex landscape of modern e-commerce.

Technical Expertise

Magento 2 / Adobe Commerce Golang Microservices Architecture Docker & Kubernetes Redis & ElasticSearch SAP Integration AI Development Tools REST APIs & GraphQL AWS & Google Cloud

Magento 2 / Adobe Commerce Services

Custom Development & Extensions

Build powerful custom features that extend Magento's capabilities:

  • Custom modules and extensions
  • Third-party integrations (ERP, CRM, PIM)
  • Payment gateway implementations
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Enterprise Architecture

Design scalable solutions for complex requirements:

  • Multi-store/multi-region setups
  • High-traffic optimization for stores with peak campaign load
  • Headless commerce implementations
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Technical Leadership

Guide your team to success with expert leadership:

  • Code review and best practices
  • Team mentoring and training
  • Architecture reviews
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Migration & Upgrades

Seamless transitions to modern platforms:

  • Magento 1 to Magento 2 migration
  • Platform migrations (WooCommerce, Shopify)
  • Version upgrades and security patches
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Performance Optimization

Make your store lightning-fast:

  • Database optimization
  • Caching strategies (Varnish, Redis)
  • CDN implementation
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24/7 Support & Maintenance

Keep your store running smoothly:

  • Security monitoring and patches
  • Performance monitoring
  • Bug fixes and troubleshooting

How We Work

Clear, outcome-focused delivery in three steps

1

Discovery

We align on goals, risks, and constraints. Quick audit to identify the biggest wins.

2

Plan & Build

We prioritize high-impact work, ship in short cycles, and keep you updated weekly.

3

Launch & Optimize

We deploy safely, measure results, and optimize based on real outcomes.

Next-Gen Technologies

Generative AI in Action

From boilerplate code to end-to-end functional tests, AI slashes dev cycles by up to 50%.

Agentic Commerce Agents

Autonomous micro-agents that adjust prices, restock inventory, and run A/B tests without human intervention.

Which e-commerce platform fits your scenario?

A consultant's decision matrix. There is no universally best platform — only the best platform for your catalogue, scale, team, and operating model.

Platform Best fit Watch out for Typical scale
Magento Open Source B2B and complex catalogues; full code-level control; in-house engineering team Requires specialised hosting + ongoing engineering investment; no vendor support Mid-market to enterprise (€2M–€100M+ GMV)
Adobe Commerce Magento with vendor support; B2B Cloud features; page builder out of the box Licence cost is revenue-tied; vendor lock-in for support tier Mid-market to enterprise where vendor support is mandated
Shopify Plus Fast launch, hosted, strong checkout conversion, mature app ecosystem Customisation limits in checkout/themes; revenue-share + Shopify Payments dependency Up to high-volume retail; hard limits when B2B complexity is high
Odoo Full ERP + e-commerce + POS in one stack; retail and wholesale operations fit E-commerce module is less mature than Magento/Shopify; smaller theme ecosystem SMB to mid-market with operational complexity beyond pure e-commerce

Founder-led consulting. If you're between two of these, talk to me before committing — the wrong choice costs more than the consulting fee.

Discuss your platform decision

Field notes

Anonymised notes from a small number of engagements. Specifics are abstracted; the patterns are real.

AI-Assisted Test Generation in Magento

AI-assisted test generation patterns that compress cycle time when paired with human review.


Results:
  • Compressed release cycles by reusing AI-generated test scaffolding
  • Test coverage gains depend on baseline; meaningful uplift on the suites we touched
  • AI-assisted authoring shifted human reviewer time from writing to reviewing
  • Fewer regressions reaching production after the suite stabilised

High-Performance Microservices for Enterprise

Replaced PHP-based integrations with Golang microservices for a major European retailer.


Results:
  • Faster product import processing — pattern-dependent, baseline established case-by-case
  • Inventory sync latency materially reduced once moved out of PHP cron
  • Lower infrastructure footprint after the Go services replaced PHP cron workers
  • Production monitoring with health checks and alerts

Magento 2 Migration & Architecture

Successfully migrated complex multi-store setup from Magento 1 to Adobe Commerce.


Results:
  • Zero downtime migration
  • 40% improvement in page load times
  • Full ERP integration maintained
  • Mobile conversion up 35%

The SMB Guide to Choosing the Right E‑Commerce Platform

A practical, data‑driven handbook that helps small and mid‑size merchants shortlist, test, and select the best‑fit e‑commerce platform with confidence.

Get a clear view of the platform landscape, understand current trends, and navigate the trade‑offs between SaaS and self‑hosted solutions. Includes actionable checklists and comparison tables so your decision is documented and defensible.

  • Market overview: global and regional platforms
  • SaaS vs self‑hosted: costs, risks, trade‑offs
  • Feature‑by‑feature comparison tables
  • Step‑by‑step selection and evaluation checklists
Free resource
PDF • ~380 KB
No signup required

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What Clients Say

“It was a pleasure to work with Florinel. His proactive approach and constant drive for the right solutions make him a valuable asset on any team. He delivered our payment integration ahead of schedule and under budget.”

Rens Gerritsen, Technical Lead, Buckaroo, Netherlands

“Florinel is really good — a sharp and experienced person, fluent in technical and business processes. He helped us move from a legacy system to a microservices architecture that handles meaningfully higher load at lower cost.”

Osvaldo Spadano, CTO, Akoova, UK

“One of the best developers I've ever worked with. Clear, thorough, and always helpful. His Golang microservices solution reduced our import times from hours to minutes.”

Baki Toktas, Head of E-commerce, WTC, UK

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Founder-led Senior consulting, no agency layers
Magento + Odoo Specialist focus on commerce systems
EU Based in Europe, Serving Europe
OSS Open Source Contributor
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