Agentic Commerce

Agentic Commerce

Agentic commerce is e-commerce where AI agents — shopping assistants, procurement bots, answer engines — discover products, compare offers, and complete purchases on behalf of humans.

Magendoo builds the tooling and does the engineering that makes a store legible to those agents.

Last updated: August 2026
The shift

What is agentic commerce?

Agentic commerce is the shift from humans browsing storefronts to AI agents transacting with them. An agent reads your catalog, filters by real attributes, checks stock and price, and completes checkout — through APIs and open protocols, not through your theme.

The shift is measurable. AI-referred orders on Shopify grew nearly 13x year-over-year in Q1 2026, then roughly tripled again year-over-year in Q2 (Shopify earnings). AI-referred shoppers convert at nearly 50% higher rates and spend 14% more per order than organic search visitors (Shopify, Q1 2026).

Stores that expose clean, structured, machine-readable commerce operations win this traffic. Stores that only render HTML for humans are invisible to it.

~13x YoY growth in AI-referred orders on Shopify, Q1 2026
≈50% higher conversion for AI-referred shoppers vs organic search (Shopify)
+14% higher average order value on AI-attributed orders (Shopify, Q1 2026)

Two directions. One discipline.

Agentic commerce runs both ways. Agents buy from your store. Agents run your store. Most teams need both.

Direction 01

Agents as buyers

Shopping assistants and answer engines are already routing orders. They need structured product data, stable APIs, accurate stock and pricing, and checkout paths that follow open protocols. If an agent cannot parse your store, it recommends a competitor's.

Direction 02

Agents as operators

The same interfaces that let agents buy let agents work: catalog maintenance, order handling, data-quality checks, analytics on demand. An operations agent with typed, permissioned tools does in seconds what a back-office session does in minutes.

How do AI agents buy from a store?

01
Discovery
The agent finds your products through AI search, structured data, and feeds — not through your homepage.
02
Evaluation
It reads attributes, price, stock, and policies as data. Incomplete or inconsistent catalog data ends the sale here.
03
Transaction
It completes checkout over an open protocol, with payment handled agent-side.

Each step has a failure mode. We engineer against all three.

The protocol landscape

Standards

Between September 2025 and January 2026, every major AI and payments player standardized how agents buy. Three protocols matter.

ACP
Agentic Commerce Protocol

An open standard (Apache 2.0) for connecting buyers, AI agents, and businesses to complete purchases. Specification maintained by OpenAI and Stripe. Powers ChatGPT Instant Checkout.

UCP
Universal Commerce Protocol

Google's open standard, announced January 2026, co-developed with Shopify, Etsy, Wayfair, Target, and Walmart. Covers discovery through checkout and post-purchase; powers checkout in Google AI Mode and Gemini.

MCP
Model Context Protocol

The standard for connecting AI systems to tools and data. Created by Anthropic, governed by the Linux Foundation since December 2025, adopted across ChatGPT, Gemini, and Copilot. This is the layer our tooling is built on.

Protocols are settling. Store readiness is not. That gap is the work.

What tools does Magendoo build for agentic commerce?

Four tools. Built in the open where possible, run against production stores.

MageMCP
AI agents for your Magento store.

An MCP server connecting AI agents to Magento 2 and Adobe Commerce. 60 typed commerce tools — 18 storefront via GraphQL, 42 admin via REST. 895 automated tests. MIT licensed, Python.

Agentic Search
Natural language search for any Magento 2 store. Zero install.

Middleware that translates natural language into Magento 2 GraphQL. It discovers your store's schema — attributes, option values, price ranges — automatically. No Composer, no deployment, no version conflicts. Works on any Magento 2.4+ store.

StoreSignals
The operating system for what goes wrong — and what matters — across your store.

Continuous detection across acquisition, catalog, search, checkout, orders, and fulfillment. The operational knowledge an agent needs before it can be trusted to act.

MageIQ
Ask your store anything. In Telegram.

Connects to your Magento store and answers analytics questions in plain language — revenue, orders, inventory, customers. Real charts, seconds, no dashboard hunting.

The MCP tooling is open source. Inspect it before you run it. Browse the repositories
Under the hood

How Agentic Search works

Agentic Search sits between natural language and your Magento 2 GraphQL API. It connects with nothing more than an integration token created in Magento Admin — no Composer packages, no code changes, no deployment, no version conflicts.

On first connection it discovers your store's schema automatically: a single GraphQL aggregations query returns every filterable attribute with its option values and price ranges, and customAttributeMetadata adds type information. The result is cached and refreshed on a schedule.

Incoming queries are matched against the cached options and converted into precise GraphQL filter objects with resolved option value IDs — LLM mode (Claude API) for ambiguous, multi-attribute queries, or rule-based regex mode at zero cost.

Example translation
Customer query
“Nike running shoes under €100 in red, size 42”
Resolved GraphQL filters
brand
Nike
ID: 43
category
Running Shoes
ID: 28
price
< €100
range: 0–100
color
Red
ID: 52
size
42
ID: 167
Filter values are internal option IDs, not labels. The middleware handles the resolution.
01
Connect
Create an integration token in Magento Admin and hand it to the middleware. Under five minutes, no SSH.
02
Discover
One GraphQL query caches the full store schema: every filterable attribute, every option value, every price range.
03
Translate
Natural language becomes a valid GraphQL filter object with resolved option IDs — not labels.
Early access

“We connected the middleware to our store in under 10 minutes. No Composer, no deployment, no version conflicts. It just discovered our catalog and started translating queries.”

Magento 2 store operator, early access
Early access

Get early access to Agentic Search

Share your store details. We reply within 24 hours with a technical assessment and connection instructions.

Please provide a valid work email.
Please provide a valid store url.
Please provide a valid magento version.
Please provide a valid current search solution.
Please provide a valid parser mode interest.
Please provide a valid notes (optional).
No spam. We reply within 24 hours.
Readiness

Is your store ready for agentic commerce?

Most stores are not. Typical blockers: catalog attributes agents cannot filter on, undocumented or unstable APIs, structured data that contradicts the page, checkout flows that assume a human with a mouse.

The Agentic Engineering Assessment answers this in one to two weeks: which surfaces agents can safely use today, where the architecture blocks them, and what to build first. Fixed fee, agreed before we start. Never hourly, never open-ended.

Frequently asked questions

Agentic commerce is e-commerce conducted by AI agents acting for humans — discovering products, comparing offers, and completing purchases through structured data and open protocols such as ACP, UCP, and MCP. It changes the buyer from a person reading pages to software reading data.

An agentic commerce consultant makes a store transactable by AI agents. Concretely: auditing catalog and API readiness, implementing structured data agents can parse, deploying MCP servers for agent access, and aligning checkout with emerging protocols. Magendoo delivers this as a fixed-scope assessment followed by focused engineering.

ACP (Agentic Commerce Protocol) is the open standard maintained by OpenAI and Stripe that powers ChatGPT checkout. UCP (Universal Commerce Protocol) is Google's open standard, co-developed with Shopify, Target, and Walmart, powering checkout in Google AI Mode. Both define how an agent completes a purchase from a store.

Three layers: structured data and clean feeds so agents can discover and evaluate products; complete, consistent catalog attributes so filters resolve correctly; and an MCP endpoint so agents can query the store directly. MageMCP provides the third layer for Magento 2 today.

Yes, and measurably. Shopify reported AI-referred orders growing nearly 13x year-over-year in Q1 2026, then roughly tripling again year-over-year in Q2 2026. The same data shows AI-referred shoppers converting at nearly 50% higher rates with 14% higher average order values than organic search.

An MCP server exposes a store's operations — catalog, orders, customers, inventory — as typed tools an AI agent can call safely. MCP (Model Context Protocol) is the Linux Foundation open standard for connecting AI systems to software. Magendoo maintains MageMCP for Magento 2 and Adobe Commerce.

No. The middleware only needs a Magento integration token with catalog read access. It connects over the standard GraphQL API — no Composer packages, no code changes, no deployment. Any Magento 2.4+ or Adobe Commerce 2.4+ store qualifies.

One GraphQL query — products with aggregations — returns every filterable attribute, its option values, and counts. customAttributeMetadata adds type information for proper filter construction. The result is cached and refreshed on a schedule, so translation stays accurate as the catalog changes.
Next step

Find out what agents see when they look at your store.

A fixed-scope assessment. One to two weeks. A prioritized roadmap you can execute with us or without us.