B2B Commerce Solutions Built for Complex Operations

Enterprise-grade Adobe Commerce B2B and OroCommerce implementations for manufacturers, distributors, and wholesale businesses with advanced pricing, customer portals, and ERP integration

of B2B buyers expect Amazon-like experience average B2B project investment faster order cycles with automation

The B2B Commerce Challenge

Traditional B2B systems can't keep up with modern buyer expectations and operational complexity

Manual Processes Kill Efficiency

Sales teams spend hours generating quotes, processing orders via phone/email/fax, and managing customer-specific pricing in spreadsheets. Every manual step increases errors, delays, and operational costs.

Customer Experience Gaps

Your buyers expect self-service portals, real-time inventory visibility, order tracking, and reorder capabilities. Without these, you're forcing customers to call for basic information—frustrating them and overloading your team.

Integration Complexity

Disconnected systems (ERP, PIM, CRM, warehouse management) create data silos, inventory discrepancies, and fulfillment errors. Manual data entry between systems is slow, error-prone, and impossible to scale.

Pricing Complexity That Can't Be Handled

Customer-specific pricing, volume discounts, contract pricing, tiered pricing by customer segment, promotional rules, and multi-currency requirements exceed what basic e-commerce platforms can manage. You need industrial-strength pricing engines.

Modern B2B Commerce Architecture

Enterprise platforms purpose-built for B2B complexity—not retrofitted consumer storefronts

Adobe Commerce B2B and OroCommerce are designed from the ground up for B2B operations. They handle customer hierarchies, negotiated pricing, quote workflows, credit limits, purchase order management, and seamless ERP integration—all requirements that standard e-commerce platforms struggle with.

73% Self-Service Rate

Customers place orders, check inventory, track shipments, and download invoices without calling—freeing your team for strategic work. Real case: industrial distributor reduced support calls by 73% in 6 months.

40% Faster Order Cycles

Automated quote generation, approval workflows, and direct ERP integration eliminate manual handoffs. Orders flow from customer portal to warehouse without human intervention.

25% Increase in Average Order Value

Smart product recommendations, bulk ordering tools, quick order pads, and subscription management drive larger, more frequent orders. B2B buyers appreciate efficiency tools that save them time.

99.9% Pricing Accuracy

Customer-specific pricing, contract terms, volume discounts, and promotional rules are automatically applied. No more spreadsheet errors or pricing disputes—the system handles thousands of pricing permutations flawlessly.

Unlimited Buyer Personas

Support complex customer hierarchies (parent companies, subsidiaries, buying groups), role-based permissions (purchasers, approvers, viewers), and custom catalogs per customer segment.

Real-Time ERP Sync

Bidirectional integration keeps inventory, pricing, customer data, and order status synchronized between commerce platform and ERP (SAP, Microsoft Dynamics, NetSuite, Sage, custom systems). No data silos.

Platform Comparison: Adobe Commerce B2B vs OroCommerce

Both are enterprise B2B platforms—here's how to choose

Adobe Commerce B2B

Market leader with comprehensive ecosystem

Best for:

Mid-market to enterprise businesses needing proven scalability, extensive third-party integrations, and strong vendor support

Key Features:
  • Company accounts with hierarchical structures
  • Negotiable quotes and custom pricing
  • Quick order forms and requisition lists
  • Shared catalogs per customer segment
  • Purchase order workflows with approval rules
  • Credit limit management
  • Native B2B features in core platform
  • Massive ecosystem (5000+ extensions)
  • Adobe Experience Cloud integration (Analytics, Target, Campaign)
  • Strong multi-region/multi-language support
Strengths:
  • Industry standard with large community
  • Extensive documentation and resources
  • Wide range of certified developers
  • Mature integrations with major ERPs
  • Adobe's enterprise support and roadmap
Considerations:
  • Higher licensing costs (€20K-€100K+/year)
  • Requires experienced Magento/Adobe developers
  • Can be complex for simple B2B needs

Typical Investment:

€80K-€300K implementation + €20K-€100K/year licensing

Timeline: 5-9 months for full implementation

Discuss Adobe Commerce

OroCommerce

Open-source B2B platform with integrated CRM

Best for:

Businesses wanting flexible, customizable B2B platform with built-in CRM and multi-organization support, especially those with complex sales processes

Key Features:
  • Built-in CRM (OroCRM) for unified customer view
  • Multi-organization architecture (operate multiple B2B brands from one instance)
  • Advanced workflow engine for custom business processes
  • Flexible pricing engine (customer-specific, tier, volume, promotional)
  • RFQ (Request for Quote) management
  • Account hierarchy and permissions
  • Content management for B2B content
  • Marketplace and vendor management
  • Headless commerce capabilities
  • Strong API for custom integrations
Strengths:
  • Open-source core (no licensing fees)
  • CRM included—no separate system needed
  • Highly customizable architecture
  • Built specifically for B2B from day one
  • Strong for complex organizational structures
Considerations:
  • Smaller ecosystem vs Adobe Commerce
  • Fewer pre-built integrations
  • Requires developers familiar with Symfony/Oro
  • Smaller community and support resources

Typical Investment:

€60K-€250K implementation (no licensing for open-source; Enterprise Edition has fees)

Timeline: 4-8 months for full implementation

Explore OroCommerce

Which Platform Is Right for You?

Choose Adobe Commerce if:
  • You need proven scalability for high-volume operations
  • You want extensive third-party integrations available
  • You prefer working with large ecosystem of certified partners
  • You're already using Adobe Experience Cloud tools
  • You have budget for licensing and want vendor support
Choose OroCommerce if:
  • You need integrated CRM alongside commerce
  • You operate multiple B2B brands or organizations
  • You want open-source flexibility without licensing fees
  • You have complex custom workflows to automate
  • You prefer API-first architecture for custom integrations

Essential B2B Commerce Capabilities

The features that separate B2B platforms from consumer e-commerce

Pricing & Catalog Management

Customer-Specific Pricing

Each customer sees their negotiated prices automatically. Support contract pricing, volume discounts, tiered pricing by customer segment, promotional pricing, and multi-currency.

Shared Catalogs

Different customer groups see different products and prices. Control product visibility and pricing per customer segment without managing multiple storefronts.

Complex Pricing Rules

Volume discounts (buy 100+ units, get 15% off), bundle pricing, matrix pricing for configurable products (size/color combinations), and time-based promotional pricing.

Customer Portals & Self-Service

Company Account Hierarchy

Parent companies with multiple subsidiaries, locations, and buying groups. Role-based permissions for purchasers, approvers, and administrators.

Quick Order Tools

Quick order pads (paste SKU lists), requisition lists, reorder from history, and CSV upload for bulk ordering. B2B buyers order in volume—make it fast.

Quote Management

Request for Quote (RFQ) workflows, negotiable quotes, quote approval processes, and quote-to-order conversion. Essential for custom manufacturing and large orders.

ERP/PIM/CRM Integration

Real-Time ERP Sync

Bidirectional integration with SAP, Microsoft Dynamics 365, NetSuite, Sage, Epicor, and custom ERPs. Sync inventory, pricing, customer data, and orders in real-time.

Product Information Management (PIM)

Integrate with Akeneo, Salsify, inRiver, or custom PIM systems to manage product data centrally and syndicate to commerce platform.

CRM Integration

Connect to Salesforce, Microsoft Dynamics CRM, HubSpot, or use OroCRM natively. Unified customer view across sales, service, and commerce.

Order Management & Fulfillment

Purchase Order Workflows

PO-based ordering with approval rules, credit limit checks, and budget enforcement. Support multi-step approval chains for large orders.

Multi-Warehouse Fulfillment

Route orders to optimal warehouse based on inventory availability, customer location, and business rules. Support drop-shipping, backorders, and partial shipments.

Order Tracking & Notifications

Automated notifications for order confirmation, shipment tracking, delivery confirmation, and invoice availability. Reduce 'where is my order?' support calls.

Our B2B Implementation Process

Proven methodology for enterprise B2B commerce projects

1

Discovery & Architecture

We map your customer hierarchy, pricing rules, approval workflows, and integration requirements. Deliverables: technical architecture, integration design, data migration plan, and project roadmap.

2

Integration & Data Setup

Build integrations between commerce platform and your ERP, PIM, CRM, and warehouse systems. Migrate customer data, pricing rules, and product catalog.

3

Development & Configuration

Configure B2B features, build custom workflows, develop customer portal, and implement your brand design. Iterative development with weekly demos.

4

Testing, Training & Launch

Comprehensive testing (functional, integration, performance, security), user acceptance testing with key customers, team training, and phased rollout.

B2B Commerce Resources

Download our comprehensive platform evaluation guide and implementation resources

The 2025 B2B Platform Evaluation Guide

A comprehensive 50-page guide to evaluating, selecting, and implementing B2B e-commerce platforms. Includes platform comparison matrices, ROI calculators, implementation checklists, and real case studies.

PDF 50 pages ~2.8 MB
What's included:
  • Market overview: Adobe Commerce B2B, OroCommerce, and alternatives
  • Feature-by-feature comparison matrix (35+ features evaluated)
  • ROI calculator templates (calculate payback period)
  • Implementation planning checklist (100+ tasks organized by phase)
  • Integration architecture patterns (ERP, PIM, CRM)
  • Security and compliance requirements for B2B
  • Total Cost of Ownership (TCO) analysis framework
  • 3 detailed case studies with metrics and lessons learned
  • Vendor evaluation scorecard template
Download Free Guide

No signup required - instant download

Resource download form will be added in Phase 2 (Forms integration)

Download Free Guide
B2B Commerce Requirements Checklist

100-point checklist covering pricing, catalogs, customer portals, workflows, integrations, and reporting requirements.

PDF 8 pages
ERP Integration Architecture Whitepaper

Technical deep-dive into ERP integration patterns, real-time vs batch sync, data mapping strategies, and error handling best practices.

PDF 15 pages
B2B Pricing Engine Design Guide

How to model complex pricing requirements (customer-specific, volume, tier, promotional, contract) in Adobe Commerce B2B and OroCommerce.

PDF 12 pages

Why Magendoo for B2B Commerce?

17 Years Magento/Adobe Commerce Experience

Building B2B e-commerce solutions since 2008. Deep expertise in Magento B2B module and Adobe Commerce B2B capabilities.

€500M+ in B2B Transactions Processed

Our B2B platforms handle millions in transaction volume annually across manufacturing, distribution, and wholesale industries.

ERP Integration Specialists

Extensive experience integrating with SAP, Microsoft Dynamics 365, NetSuite, Sage, Epicor, and custom ERP systems.

B2B Commerce Platform FAQs

Choose Adobe Commerce B2B if you need proven scalability, extensive third-party integrations, and are willing to invest in licensing for vendor support and the Adobe ecosystem. Choose OroCommerce if you need integrated CRM, multi-organization support, open-source flexibility without licensing fees, or API-first architecture for custom integrations. Both are excellent enterprise B2B platforms. The right choice depends on your specific requirements, budget, and internal capabilities. We'll help you evaluate both during discovery.

Typical timelines: Starter implementations (3-5 months), Professional implementations with integrations (5-7 months), Enterprise multi-region or multi-brand projects (7-12 months). Timeline depends on integration complexity (number of systems), data migration scope (customer/product data volume), custom workflow requirements, and your team's availability for testing and feedback. We provide detailed project roadmap during discovery phase with milestones and dependencies clearly mapped.

Yes. We have extensive experience integrating B2B commerce platforms with SAP (S/4HANA, ECC), Microsoft Dynamics 365 (Business Central, F&O, NAV), NetSuite, Sage (X3, 100, 300), Epicor, Infor, and custom ERP systems. We build bidirectional integrations syncing inventory, pricing, customer data, orders, and invoices in real-time or batch mode depending on your requirements. Integration patterns vary by ERP (REST APIs, SOAP, middleware, database connections). We'll design the optimal approach during discovery.

Project costs range from €45K (Starter: basic B2B features, standard integration) to €180K-€500K+ (Enterprise: multi-system integrations, complex workflows, multi-region). Cost drivers: integration complexity (number of systems, customization required), pricing rule complexity (thousands of customer-specific prices vs simple catalog), custom workflow requirements (approval chains, RFQ processes), data migration scope (cleaning and importing millions of SKUs/customers), and catalog size. Platform licensing is separate: Adobe Commerce (€20K-€100K+/year), OroCommerce open-source (€0), OroCommerce Enterprise (custom). We provide detailed quote after discovery phase when requirements are clear.

Both Adobe Commerce B2B and OroCommerce have industrial-strength pricing engines supporting: customer-specific pricing (negotiated prices per customer), volume/tier pricing (discounts based on quantity), customer group pricing (price lists per segment), contract pricing (special terms for key accounts), promotional pricing (time-based offers), and multi-currency pricing. We model your pricing rules in the platform's pricing engine—no spreadsheets. Common scenario: 5,000 customers each with custom pricing for 10,000 SKUs = 50 million price points. The platform handles this automatically. During discovery, we document all pricing rules, validate against sample data, and configure/customize the pricing engine accordingly.

We handle data migration as part of implementation. Process: (1) Data audit—analyze customer data, product catalog, pricing rules, order history in your current system. (2) Data mapping—map fields from source system to target platform, identify transformations needed. (3) Data cleanup—fix duplicates, incomplete records, inconsistent formatting. (4) Test migration—import subset of data to staging environment, validate accuracy. (5) Production migration—full import during go-live with validation checkpoints. (6) Parallel run—optionally run old and new systems in parallel during transition period. We migrate customer hierarchies, pricing rules, product catalogs, order history (for reporting), and any custom data fields. Migration complexity varies by source system data quality.

All projects include post-launch support: Starter (3 months), Professional (6 months), Enterprise (12 months). Support covers: bug fixes, user training, performance monitoring, integration troubleshooting, and minor enhancements. After included support period, we offer ongoing support contracts: (1) Essential Support—business hours email support, monthly system health checks. (2) Premium Support—24/7 phone/email support with SLA guarantees, quarterly optimization reviews, priority bug fixes. (3) Managed Services—we fully manage your platform (hosting, updates, security, performance). Typical ongoing support costs: 15-20% of initial project investment annually. Many clients start with Essential Support and upgrade to Premium as transaction volume grows.

B2B platforms handle sensitive data (customer pricing, contracts, financial terms) requiring robust security. Our approach: (1) Security by design—role-based access control, encrypted customer data, secure API authentication, PCI DSS compliance for payment data. (2) Infrastructure security—SSL/TLS encryption, DDoS protection, WAF (web application firewall), regular security patches. (3) Code security—OWASP top 10 vulnerability testing, SQL injection prevention, XSS protection, secure coding practices. (4) Compliance—GDPR compliance for EU customers (data privacy, right to erasure), SOC 2 compliance for hosting infrastructure (for Enterprise clients). (5) Penetration testing—third-party security audit before launch. We follow Adobe Commerce and OroCommerce security best practices and provide security documentation for your IT audit requirements.

Yes, both Adobe Commerce B2B and OroCommerce are built for enterprise scale. Proven capabilities: Adobe Commerce powers B2B sites handling €500M+ annual transaction volume, 100,000+ SKUs, 10,000+ concurrent users. OroCommerce manages multi-organization deployments with millions of price points and complex workflows. Scalability approach: (1) Horizontal scaling—add application servers as traffic grows. (2) Database optimization—query optimization, indexing, read replicas. (3) Caching—full-page cache, session storage in Redis, CDN for static assets. (4) Async processing—background jobs for order processing, inventory sync, email notifications. We architect for growth from day one. Typical setup handles 3-5x current traffic volume without infrastructure changes. As you grow, we add resources (more servers, larger databases, advanced caching). Enterprise clients start with infrastructure designed for 10x growth.

Both platforms are highly customizable. Custom development approach: (1) Discovery—document custom requirement, validate it's not achievable with standard features. (2) Design—architect custom module/extension following platform best practices. (3) Development—build custom feature using platform APIs and extension framework. (4) Testing—comprehensive testing including regression tests (ensure custom code doesn't break core features). (5) Documentation—document custom feature for your team's reference. Common custom features: industry-specific workflows (e.g., hazmat compliance for chemicals), custom integrations (legacy systems, proprietary APIs), advanced configurators (for configurable products with complex rules), custom reporting dashboards. Custom development adds to project cost (typically €5K-€30K per custom feature depending on complexity). During discovery, we identify custom requirements and provide detailed estimates.

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Let's discuss your B2B requirements and design the right solution for your business

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+40 747 362 500

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