Accelerate Your Adobe Commerce Store with Generative AI & Microservices
22+ years building scalable EU/UK e-commerce solutions, turbo-charged by AI-driven development and autonomous commerce agents.
About Florinel Chis

I'm Florinel Chis, your trusted partner for enterprise e-commerce solutions. With over two decades of experience and deep expertise in both Magento 2/Adobe Commerce and modern Golang microservices, I help businesses build scalable, high-performance online stores that drive revenue growth.
Since 2008, I've specialized in Magento, delivering complex integrations with SAP, Microsoft Dynamics, and custom PIM systems for major retailers across Europe. My unique approach combines traditional e-commerce expertise with cutting-edge technologies—including AI-powered development tools and Golang microservices—to deliver projects 40% faster while maintaining exceptional quality.
As former Executive Director of ARMO (Romanian E-Commerce Association), I've shaped industry standards and advocated for digital commerce growth at both national and EU levels. Today, I leverage this experience to help businesses navigate the complex landscape of modern e-commerce.
Technical Expertise
Magento 2 / Adobe Commerce Services
Custom Development & Extensions
Build powerful custom features that extend Magento's capabilities:
- Custom modules and extensions
- Third-party integrations (ERP, CRM, PIM)
- Payment gateway implementations
Enterprise Architecture
Design scalable solutions for complex requirements:
- Multi-store/multi-region setups
- High-traffic optimization (1M+ sessions/day)
- Headless commerce implementations
Technical Leadership
Guide your team to success with expert leadership:
- Code review and best practices
- Team mentoring and training
- Architecture reviews
Migration & Upgrades
Seamless transitions to modern platforms:
- Magento 1 to Magento 2 migration
- Platform migrations (WooCommerce, Shopify)
- Version upgrades and security patches
Performance Optimization
Make your store lightning-fast:
- Database optimization
- Caching strategies (Varnish, Redis)
- CDN implementation
24/7 Support & Maintenance
Keep your store running smoothly:
- Security monitoring and patches
- Performance monitoring
- Bug fixes and troubleshooting
Next-Gen Technologies
Generative AI in Action
From boilerplate code to end-to-end functional tests, AI slashes dev cycles by up to 50%.
See AI Use Cases →Agentic Commerce Agents
Autonomous micro-agents that adjust prices, restock inventory, and run A/B tests without human intervention.
Learn Agentic Commerce →Case Study
How AI-Generated Tests Cut Release Time by 60%
99% test coverage in 2 days instead of 2 weeks for a leading EU retailer.
Golang Microservices & Integration Solutions
Transform your e-commerce infrastructure with high-performance Golang microservices. Perfect for handling complex integrations, real-time data processing, and scaling beyond traditional PHP limitations.
Microservices Architecture
Break free from monolithic constraints with scalable microservices:
- Service mesh implementation
- API gateway design
- Event-driven architecture
- Container orchestration with Kubernetes
High-Performance Integrations
Replace slow PHP integrations with blazing-fast Golang services:
- Real-time inventory sync (10,000+ updates/sec)
- Order processing pipelines
- Price calculation engines
- Product import optimization
Custom API Development
Build robust APIs that scale with your business:
- RESTful API design
- GraphQL implementations
- gRPC for internal services
- Real-time WebSocket connections
Latest Insights & Technical Articles
Documenting Magento 2 Modules for LLM Accessibility
Introduction Documenting a Magento 2 module with clarity and structure is crucial for both human readers and AI systems. Well-structured documentation not only helps developers and non-technical st...
Read MoreSupercharging Agile Testing with Generative AI: From Jira to Automated Functional Tests
Agile teams are increasingly exploring generative AI to speed up test automation. Imagine turning a Jira user story with clear acceptance criteria into runnable Cypress or Pytest tests within minut...
Read MoreAgentic E-Commerce in Adobe Commerce (Magento 2): A Technical Roadmap
Introduction: The e-commerce industry is entering a new era driven by agentic e-commerce – online retail powered by autonomous or semi-autonomous AI agents. In practical terms, this is like havin...
Read MoreWhat Clients Say
"It was a pleasure to work with Florinel. His proactive approach and constant drive for the right solutions make him a valuable asset on any team. He delivered our payment integration ahead of schedule and under budget."
— Rens Gerritsen, Technical Lead, Buckaroo, Netherlands
"Florinel is really good! A sharp and experienced person, fluent in technical and business processes. He transformed our legacy system into a modern microservices architecture that handles 10x the load at half the cost."
— Osvaldo Spadano, CTO, Akoova, UK