22+ Years of E-Commerce Expertise — Powering Enterprise-Scale Online Stores Since 2008
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I'm Florinel Chis, a versatile IT professional who combines over two decades of e-commerce expertise with cutting-edge AI technologies to deliver exceptional solutions for major online retailers. Since 2008, I've specialized in Magento/Adobe Commerce, excelling in designing, implementing, and optimizing high-performing online stores. By strategically integrating generative AI and machine learning tools into my workflow, I consistently deliver projects faster, with higher quality, and greater innovation than traditional approaches allow.
Throughout my career, I've embraced diverse roles—Developer, Technical Lead, Technical Architect, Product Owner, and Scrum Master—driving agile projects from concept to deployment. My expertise in leveraging AI for code optimization, testing, and development has significantly enhanced project delivery speeds while maintaining exceptional quality standards. I also served as Executive Director of ARMO (Romanian E-Commerce Association), where I advocated for industry growth and technological advancement at both national and EU levels.
Whether you're looking to replatform, optimize performance, or build a new online store from scratch, I bring a powerful combination of real-world experience and AI-enhanced capabilities to your project. This modern approach allows me to tackle complex challenges more efficiently, spot potential issues before they arise, and deliver solutions that are not just current but future-ready. By embracing AI tools while maintaining a hands-on approach, I ensure your project benefits from both human expertise and technological innovation.
I leverage a broad spectrum of AI and generative AI tools—including agents, ChatGPT, Claude.ai, GitHub Copilot, and locally run LLMs like Llama, Phi-4, DeekSeek, Vicuna, and Alpaca—to enhance efficiency, productivity, and innovation in e-commerce solutions for code generation, automated test generation, unit testing, code review, optimization, and refactoring.
Over the years, I’ve had the privilege of working on projects for companies like JTI (Japan Tobacco International), Wunderman Thompson Commerce, Nestle and Warner Music. In the Netherlands, I've worked with premium brands like Feadship (luxury yacht builder) and Buckaroo (leading payment solutions provider). In Romania, I’ve collaborated with leading retailers such as eMAG, Dedeman, Flanco, Romstal, Altex, and many others.
Custom features, extensions, and integrations to enhance the platform’s functionality and meet your business objectives—whether you need a new build or a complex migration.
Delivering large-scale solutions with millions of SKUs, multiple websites/store views, and multi-region deployments. Deep experience integrating with complex ERP systems (SAP, Microsoft AX, NAV, and more) ensures your online store is robust, scalable, and capable of supporting global growth.
Building and mentoring development teams, implementing coding best practices, and architecting high-traffic, enterprise-scale e-commerce solutions for optimal performance.
Facilitating Scrum ceremonies, managing backlogs, and removing impediments so teams can deliver on time and within budget.
Defining and prioritizing product roadmaps, aligning stakeholder needs, and maintaining a clear vision to achieve your organization’s goals.
Transition your Magento integrations and customizations to a modern, high-performance Golang microservices architecture. Benefit from unmatched speed, reduced cloud hosting costs, improved scalability, and easier maintenance for a future-proof e-commerce ecosystem.
Adopting Golang microservices for these integrations is a forward-thinking approach that delivers unmatched speed, cost efficiencies, and operational stability—all while ensuring quality through an innovative suite of automated functional tests powered by AI.
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Discover how Data Transfer Objects (DTOs) can simplify complex Magento 2 product imports by
cleanly separating data models from business logic. This approach streamlines workflows,
reduces errors, and improves maintainability.
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Learn how to blend direct database interactions with Magento’s native APIs for a flexible
hybrid import process. This method can offer performance gains while respecting
Magento’s core architecture.
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Explore how a dedicated middleware layer can decouple your Magento store from external
data sources, offering better scalability and fault tolerance for large-scale product
imports with millions of SKUs.
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Dive into the world of microservices and REST APIs to craft a highly modular,
future-proof import pipeline. Integrate Magento 2 seamlessly with modern, cloud-based
ecosystems for truly global e-commerce operations.
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“It was a pleasure to work with Florinel. His proactive approach and constant drive for the right solutions make him a valuable asset on any team.”
“Florinel is really good! A sharp and experienced person, fluent in technical and business processes. A reliable problem-solver and great team player.”
“One of the best developers I’ve ever worked with. Clear, thorough, and always helpful. Incredibly knowledgeable about Magento.”
Let’s discuss how my experience can help make your next project a success.
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